Over 1 billion hours of video are watched on YouTube daily — that’s more than Netflix and Facebook video combined.
But, here’s the kicker…Only 9% of small businesses use Youtube — which is crazy.
Crazy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool.
But in order to boost your sales, you’ve got to get more YouTube views.
In this article, you’ll learn 8 ways to get more views on YouTube, build your brand, and boost your dropshipping sales.
1. Create Compelling Content
It won’t matter how many hacks or ads you use if your videos aren’t good.
So how can you create compelling content that will get more views on YouTube? Well, one of the best ways is to create ‘how to’ videos:
Simply identify what your ideal customers most want to know, and then create videos that meet
Does this work? You bet
Bottom-line: Consistently create content that solves your ideal customer’s problems or meets their needs.
It’s the way to develop a loyal community of fans and get more views on YouTube.
2. Encourage Viewers to Subscribe
Have you ever heard the saying, “Your best new customers are your old customers”? In other words, retaining customers can be a powerful way to grow your business.
Well, the same holds true for YouTube views.
Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release.
How do you get viewers to subscribe? The best way is simply to ask at the beginning and end of each video!
But don’t just ask viewers to subscribe to your YouTube channel. Make sure that you also prompt them to turn on the notification bell after they’ve clicked ‘Subscribe.’
This way, once a viewer subscribes, they’ll be notified every time you upload a new video.
Growing your subscribers is vital to getting more YouTube views, so start asking your viewers to subscribe now!
3. Create Playlists to Keep People Watching
YouTube’s own statistics show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”
Why do playlists work so well? Auto-play. It takes effort to pull your attention away from videos you’re enjoying when they just keep playing.
In fact, there’s a cognitive bias at work called ‘loss aversion.’
Loss aversion states that the pain of losing something is twice as bad as the pleasure received from gaining something equivalent.
For example, loss aversion suggests that people will work twice as hard to keep $100, as they will gain $100.
Auto-play uses loss aversion to reframe the situation.
The question is no longer, “Do you want to watch another video enough to actively click play?” Now, the question is, “Do you want to stop watching enough to actively click away?”
It’s subtle but powerful, and if your content is good, viewers will often keep watching.
Also, playlists can help improve search rankings, as playlist titles are another opportunity to target keywords.
The easiest way to create a YouTube playlist is to navigate to each video you’d like to add and click the ‘+’ icon underneath the video.
Then you can create a new playlist or add it to an existing playlist.
To get more views on YouTube, create a playlist of your best content and start promoting it today!
4. Promote Other Videos with End Screens and Cards
Cards and end screens are tools that you can use to promote your videos to get more views on YouTube.
First, you’ll need to verify your YouTube account to access these features.
To do this click on your profile picture in the top right, and then click ‘Creator Studio’. Next click on the ‘Status and features’ tab:
On this page, you’re able to view extra YouTube channel features and set them up.
An end screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-action.
Cards are a tool that you can set to pop-up anytime in the video.
You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more.
To add end screens and cards to your videos go to the Creator Studio and click ‘Video Manager,’ then click ‘Videos.’
Find the video that you want to add the end screen card and click ‘Edit.’
Once you’re on the video editor page, you can add end screens and cards by clicking the menu items at the top of the page:
End screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos.
5. Add a Watermark to Your Videos
Watermarks allow you to gain more subscribers and YouTube views by promoting your channel across all of your videos.
Essentially, a watermark is just an image that you can set to appear on all of your videos — most brands use their logo.
Below is an example:
Once again, you need to verify your YouTube account to be able to upload a watermark.
It’s worth pointing out that you can’t pick and choose which videos display watermarks and which don’t — they either appear on all of your videos or none of them.
To add a watermark to your videos head to the Creator Studio and click ‘Branding.’
Then click ‘Add a Watermark’ and upload your image.
In summary, use this simple tool to promote your dropshipping brand on your YouTube channel.
6. Make Sure Your Videos Are Embedding Enabled
Allowing viewers to embed your video on their websites and blogs is an effective way for your brand to reach new audiences and get more views on YouTube.
If a video has embedding enabled, when a viewer clicks ‘Share’ underneath the video window, YouTube will show them the ‘Embed’ option:
Once they click on this, they’ll be able to copy the video’s embedding code and paste it onto their blog or website.
To enable embedding, head to the Creator Studio and navigate to the video’s edit page.
Then click ‘Advanced Settings’ and scroll down to the “Distribution options” and make sure the “Allow Embedding” is ticked:
Bottom-line: Check your videos are embedding enabled to encourage viewers to share your content.
There you have it: 6 ways to get more views on YouTube!
In summary: First, focus on creating great content that your target audience will love.
Then do your best to optimize your content and channel, and promote your content through other channels.
Lastly, get involved in your niche community and nurture relationships with your viewers!
Which one of these tactics are you going to use first to get more YouTube views? Leave a comment below and let us know!
Also don’t forget to like, share and subscribe to our blog for more on Youtube marketing.