Google adwords is a paid platform in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results.
The big question is, Does Google adwords work? Absolutely, YES! Simply because Google is the largest advertising company in the work and adworks is one of their main source of income. The only reason they are making so much money from it is because people keep using it. Most people tend to ignore their Google Adwords as their first option when it comes to advertising because it cost money but bear in mind all marketing channel cost money and the most important thing is are you getting back what you have invested.
Unlike other platform yes, Google Adwords can be tricky to use. Hence you got to first learn how to use it to make most it. Most people tend to lose money in adworks because they do not know how to use it. Unfortunately, Google adwords is not self explanatory but with proper research and reading it is possible to excel in. Also, set yourself a proper budget before jumping in the bidding game this can help you keep track with the amount you invested in and what you are actually gaining out of it.
So why use Google Adwords?
The best answer would be that it works better than SEO. Though both are marketing strategies to generate more traffic and but optimizing Adwords can work faster to getting in the top of Google search list. Reason being is that firstly, in Adwords you can focus on multiple keywords and since you are paying for the ads to be on top of the page so in general ads on top of the list has higher visibility. Plus, in Adwords you can turn on off the ads anytime you want.SEO also works just it is very time consuming and requires lots of good writing and perseverance and backlinks whereas ads gives you an instant visibility.
Apart from that, Google adwords can also help you to reach out many people. One of the most used marketing strategy today is email marketing. Google has integrated native Gmail ads with Google adwords and made it available to all advertisers which means you can reach more people through their emails. Gmail is extremely mobile friendly hence these ads runs both in mobile and desktop. This also a quick and easy way to spread the news about your company.Another benefit of Google adwords is that it allows you measure your performance constantly. Unlike other advertising platform, Adwords tell you exactly who clicked on your ad, how much traffic you have got, how much traffic keywords has generated and much more.This would be a big help in understanding what works and what does not work for you company. With that information you can strategize and achieve optimal goal.
Another reason why Google Adwords is a great platform is because it allows you to keep an eye on your competitor. For example, if someone searches for something related to your product/services and you are not running your ads online high probability your competitor are going to get more viewers than you which means you lose your business and that is trouble there. The transparency of Google Adwords allows you to see what your competitors are up to and and you can do something different to what they are doing to stand out.
So, there you go. These are some of the reason why Google Adwords is a great marketing platform. However, do bear in mind it is a medium that would for all work unless you put in enough research and thoughts. It is very tedious but the outcome is worth it.