HOW COLOR AFFECT PEOPLE’S BEHAVIORS AND DECISIONS?
- Color psychology studies shows colors can evoke feelings of trust, security, urgency, relaxation and much more which can lead to decision-making and motivates call to action.
- 93% of buyers pay attention to the visual aspects of the ad first before sound, smell and so on.
- Studies also show that color is the first thing people associate to a brand. Most consumers agreed that the strongest cue to making the final purchase is color.