WHAT IS A ‘DESIRE TO BUY’ ?An logical and/ or emotional state where a customer decides they want what you have to offer. The logical motivations of a buyer (conscious) are directly influenced by the arguments of the seller. On the other hand, the emotional motivations of the buyer (subconscious mind) are indirectly influenced by the seller in how they connect with the buyer in terms of their fears, hopes, dreams, identity and on the level of basic human authenticity. People who desire your service or product may or may not be inclined to the price you offer. but because you or your company are seen as offering something they want hence the choose to buy it. For example, one popular acronym (AIDA) explains how desire lead to the point where customer takes action. A, ATTENTION — Are people reading or listening to what you have to say? Have they opted-in to get more content from you? I, INTEREST — Are people opening or clicking into your social media posts consistently? Are they emailing or calling you for more informations? D, DESIRE — Are people asking about pricing? Clicking links specifically related to an offer in your website? Visiting your checkout page? A A, ACTION — This is where people take out their credit cards, wallets, or write a check, completing the transaction.
3 FACTUAL REASON TO WHY DESIRE MATTERS FOR HIGHER BUSINESS PROFIT?
- Human desire is the fundamental motivation of all human action hence brands that can evoke this powerful emotion in consumers will be a step ahead of their competitors, according to research shown exclusively to Marketing Week.
- Studies also show that desired brands can generate a higher return on investment for shareholders.
- According to experts desire for a brands leads to love and create a loyal bond between the brand and consumer. Without love and a sense of connection humans go crazy and lose their minds.