Digital Marketing 数码营销专员
Key Responsibilities:
- Digital Marketing Strategy & Campaign Management:
- Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).
- Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.
- Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.
- Social Media Marketing:
- Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.
- Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.
- Analyze social media performance metrics and optimize content to improve engagement and conversions.
- Search Engine Optimization (SEO) & Content Marketing:
- Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.
- Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.
- Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.
- Pay-Per-Click (PPC) Advertising:
- Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.
- Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.
- Prepare and present regular reports on PPC performance, offering recommendations for improvements.
- Email Marketing:
- Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
- Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.
- Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.
- Analytics & Reporting:
- Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.
- Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.
- Provide actionable insights and recommendations to improve future digital marketing initiatives.
- Collaboration & Coordination:
- Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.
- Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.
- Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.
主要职责：
- 数字营销策略与活动管理：
- 协助制定和执行多渠道的数字营销策略（社交媒体、电子邮件、SEO、PPC、内容营销等）。
- 管理从规划、开发到执行和报告的完整数字营销活动。
- 优化营销活动，以实现业务目标，如增加网站流量、提高潜在客户转化率和提升品牌知名度。
- 社交媒体营销：
- 制定和实施社交媒体策略，提高品牌知名度和平台互动，涵盖如Facebook、Instagram、LinkedIn、Twitter等平台。
- 创建吸引人的内容（帖子、视频、信息图等），根据公司的目标受众和营销目标进行定制。
- 监测社交媒体趋势和竞争对手动态，确保品牌保持相关性和竞争力。
- 分析社交媒体表现指标，并优化内容以提高互动率和转化率。
- 搜索引擎优化（SEO）与内容营销：
- 实施站内和站外的SEO策略，提升自然搜索排名，并驱动网站流量。
- 进行关键词研究，开发符合SEO最佳实践的优化内容（博客、着陆页、产品描述等）。
- 与内容创作者合作，制作高质量的相关内容，确保与SEO目标一致，能够吸引目标受众。
- 付费广告（PPC）管理：
- 协助管理PPC广告活动（如Google Ads、Bing Ads等），以驱动精准流量并生成潜在客户。
- 监控、分析和优化PPC广告活动，提升点击率（CTR）、转化率和投资回报率（ROI）。
- 准备并呈报PPC表现的定期报告，并提供改进建议。
- 电子邮件营销：
- 制定和管理电子邮件营销活动，包括新闻通讯、促销邮件和自动化的滴灌邮件活动。
- 根据客户行为和人口统计数据进行邮件列表细分，以确保针对性和个性化的沟通。
- 跟踪电子邮件活动表现，优化主题行、文案和设计，以提高开启率和点击率。
- 数据分析与报告：
- 使用数字营销工具（如Google Analytics、Google Ads、社交媒体分析工具）跟踪活动表现和网站流量。
- 分析关键指标，如流量、互动、转化率和投资回报率（ROI），评估活动效果。
- 提供可操作的见解和建议，以优化未来的数字营销活动。
- 协作与协调：
- 与创意、设计和内容团队合作，制作视觉效果出色、有效的营销素材。
- 与销售团队密切合作，确保营销活动与销售目标和受众匹配。
- 跟进行业内最新的数字营销趋势、工具和最佳实践，不断优化营销策略。