Video Content Creator 视频内容创作者
Key Responsibilities:
- Video Content Creation:
- Plan, script, shoot, and edit video content for various marketing channels, including social media, websites, and YouTube.
- Develop engaging video concepts and storylines that resonate with target audiences and align with the brand’s voice and messaging.
- Work closely with the marketing and design teams to ensure videos meet brand guidelines and are visually appealing.
- Produce a variety of video formats, including product demos, tutorials, customer testimonials, behind-the-scenes content, and promotional videos.
- Video Editing & Post-Production:
- Edit raw footage, incorporate graphics, music, and sound effects, and ensure a polished, professional final product.
- Add subtitles, annotations, and other elements to enhance video accessibility and viewer engagement.
- Optimize video files for different platforms, ensuring the best resolution, aspect ratio, and format for each medium (e.g., Instagram stories, YouTube, Facebook).
- Ensure videos are optimized for SEO, including the use of relevant keywords, tags, and metadata.
- Content Strategy & Distribution:
- Collaborate with the marketing team to develop video content strategies that support overall marketing and business goals.
- Manage the distribution of video content across social media channels, websites, and video-sharing platforms.
- Monitor video performance (views, engagement, conversions) and provide insights for improving future content.
- Stay up to date with the latest trends in video content and adapt strategies accordingly.
- Brand & Messaging Consistency:
- Ensure all video content is consistent with the company’s brand identity, messaging, and tone of voice.
- Maintain a cohesive visual style across all videos, ensuring they align with overall marketing campaigns and company values.
- Collaboration & Feedback:
- Work closely with the marketing, creative, and product teams to understand content needs and ensure video projects align with campaigns.
- Receive feedback from stakeholders and revise video content based on input, ensuring timely delivery.
- Participate in brainstorming sessions to come up with new video content ideas and formats.
主要职责：
- 视频内容创作：
- 规划、编写脚本、拍摄并编辑适用于各种营销渠道的视频内容，包括社交媒体、网站和 YouTube。
- 开发引人入胜的视频创意和故事情节，以吸引目标受众，并与品牌声音和信息保持一致。
- 与营销和设计团队紧密合作，确保视频符合品牌指导方针，且视觉效果吸引人。
- 制作各种视频格式，包括产品演示、教程、客户推荐、幕后花絮和促销视频。
- 视频编辑与后期制作：
- 编辑原始素材，添加图形、音乐和音效，确保视频呈现出精美专业的最终效果。
- 添加字幕、注释和其他元素，提高视频的可访问性和观众互动。
- 优化视频文件以适应不同平台，确保每个平台的最佳分辨率、纵横比和格式（例如 Instagram 故事、YouTube、Facebook）。
- 确保视频符合 SEO 优化，包括使用相关的关键词、标签和元数据。
- 内容策略与分发：
- 与营销团队合作，制定视频内容策略，以支持整体营销和业务目标。
- 管理视频内容在社交媒体渠道、网站和视频共享平台上的分发。
- 跟踪视频表现（观看次数、互动、转化率），并提供改进未来内容的见解。
- 关注视频内容的最新趋势，并根据变化调整策略。
- 品牌与信息一致性：
- 确保所有视频内容与公司品牌形象、信息和语调保持一致。
- 在所有视频中保持统一的视觉风格，确保与整体营销活动和公司价值观保持一致。
- 协作与反馈：
- 与营销、创意和产品团队密切合作，了解内容需求，确保视频项目与营销活动对接。
- 接受利益相关者的反馈，并根据反馈修改视频内容，确保及时交付。
- 参与头脑风暴会议，提出新的创意和视频内容形式。