Job Highlights

• Flexi Working Hours
• Creative and Innovative Workplace
• Career Path Development 

Responsibilities 核心工作：

• Ability to plan and execute digital content across all online platforms, Instagram & facebook for the company.
  拥有撰写和创作营销文案的能力，供公司在各大平台如 Facebook，Instagram，Youtube上使用。
  
• Create content that can drive traffic and engagement that translates to sales and brand promotion.
  撰写可以引导流量和参与度，让流量转化为销量以及经营好品牌推广的文案。
  
• Measuring the results of marketing activity to inform future marketing campaigns.
  衡量营销活动的结果，为未来的营销活动提供信息和进行优化。
  
• Knowing which platform different kinds of content are best suited to.
  了解不同类型的内容最适合哪个平台。
  
• Designing and implementing creative marketing strategies to disseminate content.
  设计和创作有创意的内容营销策略是内容触达更广泛。
  
  

Content Creation

• Identify your audience interest
• Lead research and trend spotting within the field that fuels content creation
• Produce interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include blog posts, emails, website copy, eBooks, guide, case studies, videos, presentations, speeches, and other content as needed
• Contribute to social media postings and support social media specialist in management of social media accounts

Content Monitoring & Optimisation

• Continuously measure and improve content performance, leveraging Google Analytics and social media analytics tools
• Provide accurate and timely project reporting on all content marketing activities
• Optimise delivery strategy for each piece, repeatedly test various tools, content formats, and distribution channels with various target audience segments
• Optimise the performance of produced content across different platform
• Identify popular/well perform content and strategise how to repurpose the content across media platforms
• Implement new tools and processes for effective creation and measurement of content
• Build and track benchmarks for measuring success and ROI

The Plus Points:

• We value results, i.e. we reward based on performance, not experience
• You will be supported by designers on product graphic and video
• You will be able to access to our database and tools of content, templates and graphics

Requirement 条件:

• 1 – 2 years of marketing content copywriting experience.
  拥有1-2年营销内容撰写的工作经验
• Excellent written and verbal communication in Mandarin
  通晓中文撰写和沟通能力
• Familiar to create marketing content –  B2B & B2C
  对营销文案有一定的敏锐度，尤其是针对B2B & B2C
• Time management skills，can work independently
  时间管理者，能独立完成工作
• Familiar with social media and keen online hot spot execution
  熟悉社交媒体及对网络热点的敏锐判断
• Passionate about digital marketing and inquisitive about market needs and changes
  对数码营销充满热情，对市场需求和变化充满好奇

Additional Information

Career Level

Junior Executive

Qualification

Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

2 years

Job Type

Full-Time