1. E-Commerce Platform Management:

• Manage and optimize the product listings on e-commerce platforms (e.g., Shopify, Amazon, eBay, Taobao, Tmall, etc.), ensuring product descriptions, pricing, and images are accurate and aligned with branding.
• Continuously improve the product catalog by updating product information, adding new products, and removing obsolete listings.
• Monitor the online store’s performance, including traffic, sales, and customer behavior, and adjust strategies to improve conversion rates.

2. Product Promotion & Marketing:

• Collaborate with the marketing team to plan and execute digital marketing campaigns (e.g., social media, email marketing, paid ads) to drive traffic and sales to the online store.
• Assist in creating promotional offers, sales events, and discounts to increase customer acquisition and retention.
• Implement SEO strategies to improve search engine rankings and visibility for product listings.

3. Order Management & Customer Service:

• Process and manage customer orders, ensuring timely order fulfillment and delivery.
• Coordinate with the warehouse or logistics team to track inventory, manage stock levels, and ensure that orders are shipped on time.
• Provide excellent customer service, handling inquiries, returns, exchanges, and complaints in a timely and professional manner.
• Monitor and respond to customer reviews and feedback on e-commerce platforms.

4. Data Analysis & Reporting:

• Analyze sales data, traffic metrics, and customer behavior to provide insights for improving the online shopping experience and increasing sales.
• Generate regular performance reports, including sales trends, conversion rates, and other KPIs, and present findings to the E-Commerce Manager.
• Use analytics tools (e.g., Google Analytics, platform-specific tools) to track and assess the effectiveness of e-commerce strategies.

5. Inventory Management:

• Track inventory levels across e-commerce platforms to ensure stock availability and avoid overstock or out-of-stock situations.
• Work with the supply chain or inventory management team to replenish stock in a timely manner.
• Ensure that the e-commerce store’s stock is always up to date, and manage product availability on the platform.

6. Collaboration with Cross-functional Teams:

• Collaborate with marketing, sales, and customer service teams to align on promotions, new product launches, and customer service initiatives.
• Coordinate with logistics teams to ensure smooth order processing, delivery, and returns.
• Liaise with the design team to update the online store’s visuals and ensure the website is aesthetically aligned with brand guidelines.

7. Market Research & Competitor Analysis:

• Keep track of e-commerce industry trends and competitive landscape to identify new opportunities for growth.
• Monitor competitor product offerings, pricing strategies, and promotional activities to ensure the company stays competitive in the market.

电商专员

1. 电商平台管理：

• 管理和优化电商平台上的产品列表（如 Shopify、Amazon、eBay、淘宝、天猫等），确保产品描述、定价和图片准确并符合品牌形象。
• 持续更新产品目录，及时更新产品信息，添加新产品，并删除过时的商品。
• 监控在线商店的表现，包括流量、销售和客户行为，并调整策略以提高转化率。

2. 产品促销与营销：

• 与市场营销团队合作，策划并执行数字营销活动（如社交媒体、电子邮件营销、付费广告等），以推动流量和销售。
• 协助制定促销方案、销售活动和折扣，以增加客户获取和客户留存。
• 实施SEO策略，提高产品列表的搜索引擎排名和曝光度。

3. 订单管理与客户服务：

• 处理和管理客户订单，确保订单及时完成并按时发货。
• 与仓库或物流团队协调，跟踪库存，管理库存水平，确保订单按时发货。
• 提供卓越的客户服务，及时处理客户咨询、退货、换货和投诉。
• 监控并回应电商平台上的客户评价和反馈。

4. 数据分析与报告：

• 分析销售数据、流量指标和客户行为，为改善在线购物体验和提升销售提供见解。
• 定期生成表现报告，包括销售趋势、转化率等关键指标，并向电商经理汇报。
• 使用分析工具（如 Google Analytics、电商平台自带工具等）追踪和评估电商策略的效果。

5. 库存管理：

• 跟踪电商平台上的库存水平，确保产品的库存充足，避免出现缺货或积压的情况。
• 与供应链或库存管理团队合作，及时补充库存。
• 确保电商商店的库存信息始终更新，并管理平台上的产品可用性。

6. 跨部门协作：

• 与市场营销、销售和客户服务团队紧密合作，确保促销活动、新产品发布和客户服务方案的顺利执行。
• 与物流团队协调，确保订单处理、发货和退货顺畅进行。
• 与设计团队合作，更新在线商店的视觉效果，确保网站美观并符合品牌指南。

7. 市场调研与竞争分析：

• 跟踪电商行业趋势和竞争态势，识别增长机会。
• 监控竞争对手的产品、定价策略和促销活动，确保公司在市场中保持竞争力。