Intern - Digital Marketing
Key Responsibilities:
Social Media Management: Assist in creating, scheduling, and posting content on various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage the audience and build brand awareness.
Content Creation: Help develop content for blog posts, social media, email newsletters, and digital ads.
SEO (Search Engine Optimization): Assist in conducting keyword research, on-page SEO, and content optimization to improve search engine rankings.
Email Marketing: Help with the creation, segmentation, and analysis of email marketing campaigns, including newsletters, promotions, and customer engagement.
Paid Advertising: Assist in managing paid campaigns (Google Ads, Facebook Ads, etc.) by conducting keyword research, creating ads, and tracking campaign performance.
Analytics & Reporting: Help track and analyze digital marketing performance using tools like Google Analytics, social media insights, and email marketing software.
Market Research: Conduct competitor and industry research to identify trends, opportunities, and improve marketing strategies.
Brand Strategy: Collaborate with the marketing team to align campaigns with the brand’s voice and goals.
主要职责:
社交媒体管理: 协助创建、安排和发布社交媒体内容(如Facebook、Instagram、Twitter、LinkedIn等),以吸引观众并提升品牌知名度。
内容创作: 帮助开发博客文章、社交媒体、电子邮件新闻稿和数字广告的内容。
SEO(搜索引擎优化): 协助进行关键词研究、页面SEO和内容优化,以提高搜索引擎排名。
电子邮件营销: 协助创建、分组和分析电子邮件营销活动,包括新闻通讯、促销和客户互动。
付费广告: 协助管理付费广告活动(如Google Ads、Facebook Ads等),进行关键词研究、创建广告,并跟踪活动表现。
分析与报告: 帮助使用Google Analytics、社交媒体洞察和电子邮件营销软件跟踪和分析数字营销表现。
市场调研: 进行竞争对手和行业调研,识别趋势和机会,优化营销策略。
品牌策略: 与市场营销团队协作,确保营销活动与品牌声音和目标一致。